Our Mission

We Are Playback Creates

Developing Talent, Celebrating Culture & Creating Pathways into the Creative Industries

Overview

The New Platform for South Asian Talent

Playback is a new platform dedicated to providing opportunities for young people, particularly those from under-represented communities, to access training, mentorship, and development within the creative industries.

Rooted in Community, creativity, heritage and culture, we produce and support innovative projects across music, performance and digital content, giving emerging talent the tools, space and platform to thrive.

Global presence through online programs

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Empowering South Asian creators

Learn from real pros

Experienced artists and industry mentors who’ve walked the path you’re on.

Hands-on studio time

Professional spaces built for your creativity, recording, and rehearsals.

Global community

Connect with creatives from around the world who share your passion and purpose.

Fast-track your growth

Level up your skills, confidence, and network through immersive learning and real opportunities.

Our Mission

Elevating South Asian Talent

We are committed to empowering young people, particularly those from South Asian disadvantaged, marginalised, or under-represented backgrounds through music, media, and creative storytelling. Our mission is to:

Unlock talent among young people facing systemic barriers to opportunity
Build confidence, skills and wellbeing through culturally relevant creative expression
Create real-world pathways into creative industries, education and employment
Champion under-represented voices through projects that foster identity, belonging and agency
Reinvest in communities, ensuring long-term impact beyond short-term delivery

We believe talent is everywhere, but opportunity is not. Through local and regional initiatives – projects and community-rooted programmes – we aim to change that, one young person at a time.