Rooted in community, creativity, heritage and culture, we produce and support innovative projects across the creative industries, giving emerging talent the tools, space and platform to thrive
Applications for Homegrown are now closed!
We run development and mentoring programmes that equip South Asian creatives with the skills, support and industry access they need to grow, collaborate and build sustainable careers across the creative industries.
We showcase talent through live events, productions and industry partnerships, amplifying under-represented voices and driving change across the creative sector.
We champion South Asian arts, heritage, and identity through festivals, commissions, and cultural programmes that bring people together and reshape how South Asian creativity is seen and valued.
‘Homegrown’ is an exciting new talent development programme created to discover, develop, and champion the next wave of South Asian music talent.
Dr Harpreet Jandu, professionally known as PBN, is a multi-award-winning South Asian music artist, producer, and cultural advocate. With a career spanning over two decades, his work has helped define the global Bhangra sound and inspire a new generation of artists. He has achieved multiple No. 1 singles, toured internationally, and amassed millions of global streams, securing his place as one of the leading figures in British Asian music.
Beyond his own catalogue, PBN has played a significant role in shaping the next wave of South Asian talent. His hands-on approach to artist development has helped launch successful careers, equipping emerging creatives with the tools, confidence, and industry insight needed to thrive in a competitive landscape.
PBN’s contribution to culture extends beyond recorded music. He served as Music Director for the Birmingham 2022 Commonwealth Games, where he championed authentic South Asian representation on a global stage. His creative work also spans theatre and screen, having collaborated on productions that centre South Asian storytelling and music within mainstream spaces.
In recognition of his cultural impact, PBN was awarded an Honorary Doctorate by the University of Wolverhampton, where he is now proudly establishing Playback Creates – a new platform dedicated to developing, platforming, and celebrating South Asian talent across the creative industries. He also sits on the board of Punch Records, contributing his industry expertise to support emerging artists and drive cultural innovation. As a Creative Director, he leads Playback’s mission to develop, platform and celebrate South Asian talent and culture across the Creative Industries.
Applications for Homegrown are now closed!
Playback Creates is a platform dedicated to providing young people, particularly those from under-represented communities, with access to training, mentorship and development within the creative industries.
We welcome young creatives from all disciplines in music, performance, film, visual arts, writing, production, and beyond. If you’re passionate about creating and collaborating, you belong here.
Not at all! We’re here to help you learn, grow, and gain experience. Whether you’re just starting out or already developing your craft, Playback Creates offers the right space for your journey.
Most opportunities are fully funded or sponsored. Details are provided with each programme announcement.
We’re based Wolverhampton, but our creative community extends beyond borders. Some of our workshops and mentoring sessions are also available online.
There are many ways to support our mission, from volunteering and mentoring to partnering or sponsoring programmes. Get in touch to see how you can contribute to growing the next generation of creators.
